_DAJUS
stands for
Diversity Awarness Justice Understanding and
Sustainability
values which he aim to promote
through our array
of
creative media.
Diversity
_ means
embracing each other’s differences. The beauty of humanity is that just
as no two faces are alike, so too no two people are alike. Everything
in the world fulfills a specific role which distinguishes it from
everything else. Like an orchestra, unified harmony is only realized
when distinct elements come to appreciate respect, and compliment each
others uniqueness.
Awareness
is fostering an acute perception of one’s surroundings. A balanced awareness starts with one’s self, including ones abilities and faults. It then stems outwards in concentric circles of relationships: family, friends, environment, history. This is the key to understanding one’s purpose in the world.
Justice
_ connotes
standing up for truth, peace and the genuine concern for people. One
who is just possesses the quality of being fair and reasonable and acts
according to sound moral principles. It is closely connected to giving
charity, which means that one is required to give of himself for the
benefit of others, and this is something that generates love
Understanding
refers to the process of delveing beneath the surface of things and comprehend the inner mechanisms propelling it. This is not a short term affair; understanding requires commitment, patience, and sensitivity. It necessitates connecting the dots, when the connections are not always so apparent
Sustainability
serves as the cornerstone to any successful system. It means always looking towards the long-term, whether socially, spiritually, or environmentally. When developing any idea or system, one must always take into account the wider spectrum of factors involved, and ensure that the pieces are in place for healthy and sustained growth