Presenting:
The Cruisin With DAJUS Israel APP
"So What's the Vision" An Interview with Project Director Yaakov Lehman
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OBJECTIVES:
Produce the definitive Israel app for the iPad/iPhone that
vividly relates the inspired Jewish lifestyle of Israel through an artfully curated multimedia tour across the
country.
Strengthen Jewish identity and connection to Israel among young unaffiliated American Jews by relaying an illuminating array of positive experiences.
Compliment existing outreach initiatives whom are seeking to a) sustain momentum generated on previous Jewish or Israel related programming and b) recruit participants for future programming.
Strengthen Jewish identity and connection to Israel among young unaffiliated American Jews by relaying an illuminating array of positive experiences.
Compliment existing outreach initiatives whom are seeking to a) sustain momentum generated on previous Jewish or Israel related programming and b) recruit participants for future programming.
PROBLEMS TO SOLVE
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CONTENT
Intro
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The 'app' is based on the award winning Cruisin' with DAJUS video series, as Yaakov Lehman guides viewers on an inactive multimedia tour across Israel
The 'app' is based on the award winning Cruisin' with DAJUS video series, as Yaakov Lehman guides viewers on an inactive multimedia tour across Israel
Choose your destination
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It opens by offering users the chance to explore one of four areas across Israel: Galil (north), Negev (south), Judea (east), Yafo (west)
It opens by offering users the chance to explore one of four areas across Israel: Galil (north), Negev (south), Judea (east), Yafo (west)
Choose your interest
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Once the user has selected their area of choice, they will then be given the opportunity to delve into one of six categories in that area: spirituality, science & technology, entertainment, outdoors, and health.
Once the user has selected their area of choice, they will then be given the opportunity to delve into one of six categories in that area: spirituality, science & technology, entertainment, outdoors, and health.
Three minute video
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Each of these segments will feature a three minute video of the topic featuring rich visual imagery, emotive music, and an interview with an expert in the field.
Each of these segments will feature a three minute video of the topic featuring rich visual imagery, emotive music, and an interview with an expert in the field.
Exploring Deeper
_At the end of the video, users will be
offered a host of supplementary media including photography slideshows,
informative essays, topical music, original artwork, and direct links
to upcoming Israel trips.